How To Use Social Media To Grow Your Business or Personal Brand
Marketing your practice or personal brand these days is a lot more complicated than it used to be in the days of the yellow pages, flyers, and newspapers.
We live in a globalized world where social media and readily accessible worldwide communication prompted by the internet have changed not only the way we practice but also the ways in which we market our businesses.
Using social media for marketing purposes isn’t very difficult to do for most of us.
However, even for those who are tech-savvy, getting a good return on our investment isn’t always easy.
Much like the popular ice cream brand, Ben & Jerry (Dr. Ben Fung & Jerry Durham) understand marketing (and the patient experience).
Dr. Ben Fung, physiotherapist and co-founder of UpDoc media, has worked at every level of work in clinical healthcare. Ben has substantial experience in organizational behaviour, public outreach, market analysis, and operational optimization and consulting for venture capitalists, healthcare executives, and small business owners.
Jerry Durham, a physiotherapist with over 25 years of experience has worked in every possible setting there is. Jerry had his own successful practice for about 19 years and is just moving out of that. His current passion is working with the client experience and the front desk side of things and making sure that all those parts of the team are connected to really optimize the business and patient outcomes.
What You Will Learn in This Online Healthcare Course:
- The biggest lessons Ben and Jerry learned in their careers and how those lessons can help you succeed and grow your practice
- How to choose the best social media platform to use for your marketing?
- How to play to social media "game"
- How to create brand awareness
- How to create consistency of message
- The importance of nurturing vs. converting clients
- Software that can help you create lead scores and improve your PT business
- How to display authenticity on social media
- How much and what to share on social media
- What do millennials care about and how do you incentivize them?
- How to use your interview and hiring process to get the right people into your practice
- What are the six primary compensation dimensions for your business and interview process?
- And more!
Who Is This Course For?
This online course is for all rehabilitation professionals as well as anyone else looking to get additional insights into the world of marketing and social media.
PT, Co-Founder UpDoc Media
With a previous background in Bioengineering & Psychology, Ben has experienced every level of work in clinical healthcare, from laboring as an aide to serving as a program director; in settings such as major trauma hospitals to rural home care.
His career path has thematically revolved around innovation, business strategy, and public roles. Such roles have provided him substantial experience in organizational behavior, public outreach through news media and national conferences, multiple service line developments, market analysis, and operational optimization to which he has also had the privilege in consulting for venture capitalists, healthcare executives, and small business owners.
Ben is currently the COO & Co-Founder for UpDoc Media as well as CFO & Co-Founder for Recharge, a novel blend of Physio, CrossFit, and Mindfulness.
Jerry Durham helps Physical Therapy Practice owners engage patients for great results. Following graduation from Physical Therapy school, Jerry practiced in a variety of settings, inpatient and outpatient, from small independent clinics to large hospitals and from the very beginning, Jerry questioned why there wasn’t an emphasis placed on treating patients as individuals, with unique concerns and objectives and why more effort wasn’t being made to develop true relationships with patients.
Jerry’s experiences in these settings fueled his drive to prove that you can increase arrivals, decrease no shows and cancellations and achieve great results all through the relationship between your clinic and your patients.
Course Material included in this course
One Social Media Platform
Other Thoughts on Social Media
Authenticity on Social Media
Millennials and Ownership