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Ethically-Driven Revenue Generation: How to Grow your Bottom Line

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Ethically-Driven Revenue Generation: How to Grow your Bottom Line

Ethically-Driven Revenue Generation: How to Grow your Bottom Line

This course includes
44:51 of Course Material (View)
Course Forum
Lifetime access after purchase
Certificate of completion


In a time where inflation continues to increase and insurance plans stay stagnant, there is an increased need to generate revenue. Physiotherapy and business are at a crossroads and many physiotherapists ask how they can consistently generate revenue while maintaining their ethical code.

What if an expert consultant with insider knowledge about private practice physiotherapy and growing your business told you, business and physiotherapy go hand-in-hand and it’s our mindset that matters most?

If you want to learn how to ethically get more clients, keep more clients, increase revenue, and expand your business, this is the course for you!

This course provides you with a fresh perspective on the connectedness between healthcare and business, all the while providing tools, insider knowledge, and business strategies that you can immediately implement into your business.


What You Will Learn

You will gain insider knowledge about:

  • A value-based mindset that can ethically drive revenue
  • The customer life cycle
  • The significance of phone calls and the point of entry
  • Effective patient experience metrics
  • Patients drop off statistics and how to manage drop offs
  • How to effectively promote your business at a minimal cost
  • Strategies to attract customers and RETAIN the ones you have
  • Optimizing the patient experience
  • Increasing performance of your staff


Course Time

This course will take approximately 45 minutes to complete and you will receive a certification of completion after you have completed the course.


Target Audience

This online course is for Physiotherapists (Physical Therapists) and other stakeholders in private practice clinics.


Overview Of Course Content

  1. Customer Lifecycle 
  2. Point of Entry
  3. Patient Drop Off
  4. Promoters
  5. Connection
  6. Finding and Keeping Patients
  7. Closing Thoughts


Final Thoughts

It is up to you to showcase your expertise and demonstrate value to current and future patients. Register for this course to find out more on how to ethically drive revenue while simultaneously providing exceptional value to your patients.

The instructors
Canadian Physiotherapy Association

As the vital partner for the profession, the Canadian Physiotherapy Association (CPA) leads, advocates, and inspires excellence and innovation to promote health. CPA’s goal is to provide exceptional service, valuable information and connections to the profession of physiotherapy, across Canada and around the world.

Private Practice Division

Or mission is to provide an interface to engage, educate and elevate the physiotherapy enterprise and to Inspire the entrepreneurial physiotherapist to engage in business best practice, strategic execution and innovation.


  • Develop and share tools, resources and expertise to support the physiotherapist in achieving business excellence
  • Facilitate the highest standards of professional practice management
  • Promote the interchange of professional skills and ideas
  • Accountability and fiscal responsibility

Darryl Yardley
PT, B.Kin (Hons), M.Sc.(PT), M.Cl.Sc.(Manip), FCAMPT

Darryl is currently the Director of Quality, Risk and Therapy Services at the Brant Community Health System. He is the past chair of the Private Practice Division of the Canadian Physiotherapy Association. He is a consultant with orthopaedic and neurosurgeons and has a special interest in hip and spine. He is a co-author of, Diagnosis and Management of Femoroacetabular Impingement: An Evidence-Based Approach – Chapter: ‘Evidence for Rehabilitation After FAI Surgery: A guide to Postsurgical Rehabilitation and Supporting Evidence.’ Darryl is the professor of the Business and Entrepreneurship in Physical Therapy course at Western University.

He also lectures at McMaster, University of Toronto and Queen's on business and practice management topics. Darryl is the founder of Mentorship Bootcamp - offering the business training and career mentorship to succeed in today’s competitive market. He consults with many clinic owners to grow their business, and develop the business-acumen of their therapists. He is the co-founder of EnCORE Research, and a partner of the Pelvic Health Research Collaborative. He is the co-founder of Entry to Practice Essentials, the first Canadian PCE study guide.

Course Material included in this course
  • Ethically Driven Revenue
  • Point of Entry
  • Patient Drop Off
  • Promoters
  • Connection
  • Finding and Keeping Patients
  • Closing Thoughts
  • Multiple Choice Quiz
  • What's Next?
  • Course Feedback
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