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An Open Letter to the Embodia Community

As the world moves increasingly digital, our core values remain the same. Our growing community of 12,000+ therapists, 240 instructors, and 20,000+ patients, always comes first. What is best for them is best for us.

As Embodia grows, we have the opportunity to have a greater impact on the evolving landscape of healthcare. This also means we have a responsibility to be transparent about what we do, to work collaboratively with all stakeholders, and to allow our core values to guide us in making all of our decisions. We work hard to use this amazing expansion and attention to do good and expand our business as best we can.

In this letter, I’ll give you my perspective on our progress, the issues we face, and where we’re headed.

As we close out 2019, and plan for 2020, we are excited for what is to come.

We live in the most exciting time in human history and change is accelerating globally. We are not waiting for change to happen - we are evolving now - and this is just the beginning for us.

Evolving Trends in Healthcare

Many of the problems we face have no textbook solutions, and no research to suggest best practices, and we - happily - will invent new approaches.
 
One of the most frequently asked questions I get is: "where is the research to support the use of mobile tech over paper handouts?"
 
At the time of starting Embodia (originally healthSwapp), there wasn’t much research to support the move away from paper and towards digital, video based solutions. Now there is. Had we waited for the research, (1) Embodia would not exist today; (2) moving healthcare forwards in a digital world would be even more difficult and cumbersome than it already is.
 
The Big 4 (Google, Facebook, Amazon, Apple) have all made significant investments in healthcare. Technology is not going to wait for the research; however, we as healthcare professionals, and Embodia as a physiotherapy-led company, will always look to best practices. We will always ensure our products are designed with the patient/caregiver in mind first and we will evolve as research guides us, but we will not wait.
 

As the world population continues to grow and age, artificial intelligence (AI) and machine learning offer new and better ways to identify disease, diagnose conditions, crowdsource and develop treatment plans, monitor health epidemics, create efficiencies in medical research and clinical trials, and make operations more efficient to handle the increased demands on the healthcare system.

By 2020, medical data will double every 73 days. McKinsey estimates that there could be $100 billion in annual savings in healthcare by leaning on big data as well as the artificial intelligence and machine learning tools to process it. Artificial intelligence algorithms powered by recent advances in computational power learn from the data and can predict the probability of a condition to help practitioners provide a diagnosis and treatment plans. Ultimately, AI and machine learning can assist with many clinical problems as long as governing and regulatory bodies can determine how to regulate the use of algorithms in healthcare. 

Evolving Trends in Physiotherapy
As an industry, we will follow the general trends and direction of the rest of the healthcare system, which will include greater use and usefulness of technology.
 
Outside of technology trends, there are other evolving forces taking place in physiotherapy - I'll let Carolyn Vandyken explain in the video below:
 

Embodia for Home Exercise Prescription (HEP):

Over the past 5 years we have continued to update and adjust Embodia for HEP. This year we have given it a make-over which includes:

  • Smart prescribing: exercises are listed by the frequency with which they are prescribed to make it faster and easier for therapists to share best-in-class HEP with their patients. 
  • Print capabilities: there is now a print-friendly version of exercises. While we resisted adding this feature for many years, we received enough requests that we took the plunge!
  • Record your patients: we continued to improve this feature to make it easier and faster for you to record your patients in session. You can take a video or picture of a patient doing an exercise and share it with that patient while keeping a record in their profile for your notes.
  • Content: we now have over 1000 standard exercises in the library that were all filmed in a professional studio, and we continue to add content from a variety of experts and instructors.
  • Clinic Dashboard: clinics now have added capabilities for easy management of payment including purchasing courses on behalf of staff members. 

We added two courses to help practitioners get started with our HEP Tool:

  1. Embodia for Clinics
  2. Embodia for HEP 

Embodia Membership:

In January 2019, we expanded our membership program, which now includes Embodia for HEP, a library of complementary courses, discounts on premium courses, and professional development mentorship.

Here's how becoming an Embodia member will help you and your practice:

  • Supportive Learning: Free and discounted courses exclusive to members 
  • Learn on Your Time: All past recorded webinars 
  • Give Back: We will donate on your behalf to the Global Women's Health Initiative
  • Professional HEP: Best-in-class home exercise programs for your patients (video based, available on an app - Android and Apple), which now includes print functionality.
  • Mentorship: One-on-one professional development calls

We’re also excited to release more Member-only initiatives, including content pieces to keep you ahead of industry trends — delivered by our network of leaders.

Becoming an Embodia Member is only $15/month ($13.50/month on our annual plan or $11.25/month for CPA Members). Clinic and group pricing is also available.

Get started now by becoming a member. 

Embodia Academy:

I continue to be amazed by the number of features and improvements we make to the platform with great thanks to our community's feedback. We made several adjustments and changes to Embodia over the year and will continue to improve our product and service.

But, more importantly, we have the opportunity to work with over 200 incredible international course instructors. Here's a quick clip from several of our instructors with their top moment from 2019 and what they are most looking forward to in 2020:

 

 

Live Learning Opportunities:

In 2019 we rapidly grew the number of live training webinars that we offered. We greatly appreciate all of our guests and instructors who joined us for a conversation or a formal live presentation.

We will continue to offer webinars in 2020 - both free and paid - and we have a few scheduled for January. Click here to see what webinars are coming up.

New Offering - Private Academies:

In 2019, we quietly launched Private Academies - a custom-branded, private learning environment for large clinics and organizations interested in centralizing their training, driving transformational change, and supporting consistent practice. Organizations can now consolidate all content and tools (presentations, templates, procedure documents, videos, etc.) and make it easily accessible to staff, while providing a dashboard for managers to view learning pathways and completion rates.

Embodia Private Academies

We will be updating our website to reflect this new offering and unveiling a few client videos in early 2020.

Giving Back (Cyber Monday Fund):

We donated a portion of Embodia's revenue from all courses purchased between Dec 2-4 during our Cyber Monday sale. We chose to donate to the Global Women’s Health Initiative (GWHI) who's mission it is to transform the lives of women through physical therapy by informing, educating and engaging medical communities.⁠

We are committed to developing Embodia's philanthropic efforts in 2020 and beyond.

 
Conclusion:
After writing all this down, I’m amazed by all we accomplished this past year and am excited by all we still have to do. The trust that you - our instructors and members - place in us every day is something we take very seriously. We wouldn’t be here without our instructors, users, shareholders, partners, employees, and cheerleaders.
 
Thank you for joining us on this journey.
 
Here’s to a healthy, happy, and prosperous New Year.
 
Carpe Diem,
 
Maggie Bergeron (PT, Co-Founder) and your Embodia Team
 
Embodia for HEP Team
 

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