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How To Market Yourself And Your Practice In The Age Of Outcome Based Medicine

What's the #1 reason why anyone books an appointment with you?

People are looking for a solution.

People are looking for people to improve their health. It's no longer just about designations. We have more options than ever before to improve our health and therefore, we as physiotherapists and rehabilitation specialists, have more competition than ever before. People can choose from a laundry list of options including medical marijuana, personal trainers, yoga, green juice, Dr. Ho, massage, hydrotherapy, acupuncture, etc.

The two most critical points to achieve with every patient are:

  1. Understand why they are seeing you and don't overwhelm them
  2. Make sure it is clear that the patient knows how they are going to get better (i.e. they understand the treatment plan and are in agreement with it)

This is the Age of Outcome-Based Medicine:

"Outcome is clarification of improvement."

Do you provide each of your patients with a clear treatment plan?

Here's the only business formula you need:

As healthcare professionals we do very well at the health of business, but not always as well at the business of health. You see, we take a lot of courses and spend a lot of our time developing our clinical skills, but we don't all spend a lot of time developing our business knowledge. 

Whether you're building your practice in someone else's clinic or you are growing your own clinic, the principles in operations are the same. Everyone can be successful once they learn the principles and apply them in a systematic way.


Interested in Learning More? Click Here to Take Andy Belanger's Online Business course


Where you will learn everything you need to know about business - from starting a practice to growing it to opening a second location and beyond. This course covers all of the important topics you need to build the foundation of your business:

  1. Operations
  2. Marketing
  3. Administration
  4. Leadership

This course is taught by Andy Belanger, a business instructor with 30+ years of experience including teaching this course across Canada in a series of credited workshops by the Canadian Chiropractic College.


Andy Belanger

Business Coach


Andy has coached for more than 30 years mentoring, guiding, teaching and developing systems, tools, and techniques to help health care entrepreneurs reach their goals.

Earlier in his career, Andre felt dissatisfied with the quality and direction of business teaching. What was missing were fundamental and critical basics necessary for short and long term success. He will show you exactly what to focus on so that you can really succeed as a business owner and a clinician.

Since the death of this father in 1987, using the principles and philosophy of proactive and active care, he created the foundation for a new and exciting approach for clinic owners and teams in optimizing efficiency and positive client experience.

He believes that by solidifying the foundation of a practice/clinic, Teams will be free to maximize their skill, knowledge, and goals, - A successful practice means a healthy economy.

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