Is Your Social Media Strategy Generating Return on Investment? Learn How to Use Social Media to Grow Your Practice or Brand
By: Nataliya Zlotnikov, HBSc, MSc
By: Nataliya Zlotnikov, HBSc, MSc
You're Good At Your Job, so Then Why...?
You finished PT school, you worked really hard and are now in the field ready to treat clients and help your patients feel better. Maybe, you're even working as an independent contractor or sole proprietor.
You're good at what you do, maybe even great (although some days you may not believe it but you are)!
So why don't you have more clients? Why don't your clients rebook more? Why do they no-show/cancel a lot?
Marketing my friend, marketing.
Marketing Is Easy But Hard
Marketing has always struck me as something so run-of-the-mill and intuitive that I thought it would be easy, but oh how wrong I was.
And how do we market these days? Print an ad in the local newspaper or yellow pages? Of course not, we turn to social media, our favourite frenemy.
Depending on how tech-savvy you are, it's pretty easy to post things to social media, yes, but getting a return on that temporal investment is a whole other ball game.
One that many of us struggle to learn the rules of.
Image source: Referral MD
But There Are People Who Know the Rules!
But, there are people who know the rules of this strange and new (newish?) game. And fortunately, two of them joined us in this course and shared some key tricks of the trade.
You Know Who Markets Well? Ben & Jerry's Ice Cream!
Perhaps it is destiny that the two persons we mentioned above are named Ben and Jerry (no affiliation to the beloved ice-cream brand). But, coincidentally, they are marketing superstars.
Get to Know Ben & Jerry
Dr. Ben Fung, physiotherapist and co-founder of UpDoc media, has worked at every level of work in clinical healthcare. Ben has substantial experience in organizational behaviour, public outreach, market analysis, and operational optimization and consulting for venture capitalists, healthcare executives, and small business owners.
Jerry Durham, a physiotherapist with over 25 years of experience has worked in every possible setting there is. Jerry had his own successful practice for about 19 years and is just moving out of that. His current passion is working with the client experience and the front desk side of things and making sure that all those parts of the team are connected to really optimize the business and patient outcomes.
One Social Media Platform
Instagram, Facebook, LinkedIn, Twitter, Reddit, Tik Tok, Tumblr, Snapchat, Medium, Baidu Tieba, Headache.
Mind you if you couldn't tell, that last one isn't a platform, site or service. But the other ones are very real, and it can be quite confusing to figure out which one to use.
In this course, Ben and Jerry were asked "if a practitioner had to choose just one social media platform to promote their practice, which would you suggest?"
Take a look at this 1-minute video which contains a segment of their answer:
Choosing One Social Media Platform for Your Practice
What You Will Learn in This Online Healthcare Course:
- The biggest lessons Ben and Jerry learned in their careers and how those lessons can help you succeed and grow your practice
- How to choose the best social media platform to use for your marketing?
- How to play to social media "game"
- How to create brand awareness
- How to create consistency of message
- The importance of nurturing vs. converting clients
- Software that can help you create lead scores and improve your PT business
- How to display authenticity on social media
- How much and what to share on social media
- What do millennials care about and how do you incentivize them?
- How to use your interview and hiring process to get the right people into your practice
- What are the six primary compensation dimensions for your business and interview process?
- And more!
More of Ben & Jerry's Courses
Enjoyed Ben & Jerry's talk as much as we did? Talk a look at some of their other courses below:
- Developing and Implementing Digital Healthcare Strategies
- Patient Engagement & the Hybrid Model of Care in Physiotherapy
- Your Mindset Matters
Or check out all of their courses on Embodia, by clicking here.
Check out another one of our healthcare business blogs, The Future Is Female! Why It's Good For Business That Women Are Neurologically Different Than Men.
Date written: 25 May 2021
Last update: 26 May 2021
Jerry Durham helps Physical Therapy Practice owners engage patients for great results. Following graduation from Physical Therapy school, Jerry practiced in a variety of settings, inpatient and outpatient, from small independent clinics to large hospitals and from the very beginning, Jerry questioned why there wasn’t an emphasis placed on treating patients as individuals, with unique concerns and objectives and why more effort wasn’t being made to develop true relationships with patients.
Jerry’s experiences in these settings fueled his drive to prove that you can increase arrivals, decrease no shows and cancellations and achieve great results all through the relationship between your clinic and your patients.
PT, Co-Founder UpDoc Media
With a previous background in Bioengineering & Psychology, Ben has experienced every level of work in clinical healthcare, from laboring as an aide to serving as a program director; in settings such as major trauma hospitals to rural home care.
His career path has thematically revolved around innovation, business strategy, and public roles. Such roles have provided him substantial experience in organizational behavior, public outreach through news media and national conferences, multiple service line developments, market analysis, and operational optimization to which he has also had the privilege in consulting for venture capitalists, healthcare executives, and small business owners.
Ben is currently the COO & Co-Founder for UpDoc Media as well as CFO & Co-Founder for Recharge, a novel blend of Physio, CrossFit, and Mindfulness.