Digital Marketing & Entrepreneurship
Julian D'Angelo is the founder of JD Media Group and shares his insights in digital marketing and entrepreneurship for physiotherapists in this blog post.
1. Talk a little bit about your business – JD Media Group.
I founded JD Media Group one year ago this November. We’re a full service digital agency with a heavy emphasis on growth marketing and data analytics. Basically, if we can’t use numbers and specific metrics to prove if a marketing channel is effective, we don’t believe in it.
2. What's the best continuing education course/conference you've ever attended?
I attended the Archangel conference a year ago and listened to speakers like Gary Vaynerchuk, Seth Godin and JJ Virgin. It was incredibly humbling to see people who’ve run nine figure companies share a time in their lives when they weren’t so different from where I’ve been.
3. What is the book that you’ve gifted most frequently?
I’d say it’s a tie between “The Four Hour Work Week” by Tim Ferriss and “Think and Grow Rich" by Napoleon Hill. Whenever I meet someone that I feel has great potential, I strongly urge them to read those.
4. What's your favourite blog, podcast or online resource?
As a growth marketer, I get some fantastic ideas from Foundr’s podcast. They interview some of the most successful tech founders in the world and do a great job of giving actionable insights on running a business.
5. What advice would you give to your 18 year-old self?
You don’t need to be as reliant on other people as you think. Trust yourself that even if you don’t have the answers right now, you’ve got the tools to figure it out.
6. What's something you've recently learned that you're really excited to implement?
I’ve done a great deal of research on influencer marketing and running influencer campaigns. I recently came across a perfect opportunity to execute one for a client, and I’m really looking forward to that.
7. Why did you decide to join the Embodia Instructor community?
Seeing the work the Embodia is doing on an industry that traditionally has been very resistant to change, is extremely refreshing. Any chance I can have to say I played a small part on a team that is moving an industry forward is something I think anyone can get excited about. Not to mention the team is great and just so easy to work with.
8. What is one aha moment that you’ve had that changed you forever? What did you learn from this?
I think a real lightbulb went off for me when I realized that I chose an industry that not a lot of people know a great deal about, is rapidly changing, and I’m incredibly passionate about. Because digital is still such a young industry, I didn’t have to wait 20 years to be considered an expert. Once I realized where I stood in my abilities, I stopped hesitating and starting attacking opportunities.
9. You are an expert in digital marketing and branding. Where did you learn to do this?
Digital is an area that you certainly aren’t going to become an expert in by going through any kind of formal education. I built my foundation by doing close to 100 hours of online courses done by former google and facebook executives. Then I began consuming content through podcasts, influencers, blogs, pretty much anything that had the potential to show me something I hadn’t seen before. When it becomes really difficult to find material that presents ideas that are new to you, then I think you can begin to consider yourself an expert.
10. What is one thing that has led to your success?
Patience. I think just trusting the process and not being frustrated by a lack of results, especially in the short term, is absolutely essential. Your return on investment isn’t something that can generally be calculated or is predictable in any way. You just need to trust that if you’re doing the right things, spending your time with the right people, and working hard, the results will come.
11. What is digital marketing and why is it important to healthcare practitioners?
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.
Enter digital marketing -- in other words, any form of marketing that exists online.
From your website itself to your online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
In this Ebook, we’ll be covering the nine steps that are vital to building the foundation of your online presence. You’ll learn how clinics everywhere are developing their online strategies to keep up with the rapidly changing marketplace and what you can do to stay relevant.
Julian D'Angelo Growth Marketing Specialist
Julian is an experienced growth marketer with proven results implementing both strategic and tactical digital marketing campaigns. He's worked with start-ups, SMEs, Saas products, and publicly traded companies.
His objective as a growth marketer is to build his clients an omni-channel growth engine that results in predictable inputs and outputs to achieve their organizations' KPIs..