4 Strategies To Market Your Telerehabilitation Practice Right Now
There are several effective strategies you can take to engage both your current customer list and new patients to effectively offer them telerehab as a service:
The most effective group to whom you should market your new telehrehab services is your current customer base. Let them know your services are shifting to adapt to our current situation.
The most immediate and effective way to do this is through your email list. You will want to invest time in crafting the right message. It is important to be both authentic and relevant in how you speak to your clients.
You can also market to your own customers through retargeting. Facebook is one of the best platforms to set up an effective retargeting strategy and serve ads to a customer list.
Educate your patients on why Telerehab works. The problems they came to you solve have not gone away - but they may need reassurance as to why telerehab works. Many people are on high alert for businesses to potentially take advantage of customers, so share scientific studies, testimonials, and any other content you can either find or create to demonstrate the legitimacy of telerehab.
You can write a blog about the proven effectiveness of telerehab
Create low budget explainer videos with your phone at home.
Take the risk out of it for your customers by offering a free, 30-minute telerehab session for both new and current clients. It will build trust and quickly demonstrate the efficacy of telerehab.
You can also use this as an attractive offer for new prospective patients. You can create a landing page that describes your new service in detail - then integrate your patient booking system into the page to schedule your 1-1 telerehab assessment session (if it’s a current client, you can give them a free treatment session).
You can use the Embodia to have your clients schedule and meet for a telerehab session.
The best customers are the ones already looking for you. Use advertising platforms like Google Ads to market your telerehab services.
You can serve an ad to people searching “lower back pain” on Google, offering telerehab as a solution. Over 250,000 people enter this keyword into Google each month on average.
The term “teletherapy” is now being searched 800% more as of March 2020.
The above content was written by Julian D'Angelo.
Have more questions about marketing for Telerehab? Tune into our next PT-Together Free Webinar featuring Julian D’Angelo, Anthony Barone, and Rick Lau!
Growth Marketing Specialist
Julian is an experienced growth marketer with proven results implementing both strategic and tactical digital marketing campaigns. He's worked with start-ups, SMEs, Saas products, and publicly traded companies.
His objective as a growth marketer is to build his clients an omni-channel growth engine that results in predictable inputs and outputs to achieve their organizations' KPIs..
Has built three 10 million dollar healthcare businesses over the past 15 years including a network of 127 clinics with over 1400 employees. He is one of the most sought-after mentors for clinic owners in Canada and USA where he helps owners double, triple, and even quadruple their revenue while having more freedom than they ever thought possible.
Rick also hosts the largest clinic owner business summit in Canada, ACCELERATE LIVE. Sold out early to a hungry crowd of 300+clinic owners, Rick delivered cutting-edge keynote speeches alongside 19 other 7-figure health business owners.
Follow me on instagram @thericklau
CPA, CA, LPA Partner, Audit & Accounting at Baker Tilly WM LLP
Anthony Barone is a partner at Baker Tilly WM LLP with a focus on owner-managed enterprises. He was formerly a partner at Goodman & Associates LLP, a mid-sized firm located in Toronto, focusing on audit and taxation for small and mid-sized companies. Anthony was also a senior manager in the GTA Consumer and Industrial Markets Audit Practice at KPMG LLP, where he spent 9 years specializing in industrial markets clients, including multiple domestic and foreign automotive part manufacturers.
Anthony has a wide range of experience working with clients in various industries and has serviced both large and small public companies and owner-managed businesses.