Organic Ways to Market your Telerehab Practice
This 1-hour webinar will focus on organic marketing for your telerehab (telehealth) practice. As the pandemic continues to loom over us with many cities, states, and countries threatening to shut down, many for a second time, clinicians need to find effective ways to continue to reach referral sources as well as be cost-effective during this time.
- Identify the difference between organic and paid marketing
- Identify the rationale for marketing a telehealth practice and how it may be different from a brick and mortar practice
- Identify 5 effective ways to market a telehealth practice
- Introduce package concepts
Dr. Juan Michelle Martin, PT, DPT is a licensed physical therapist and the owner of JMM Health Solutions, a concierge pelvic health practice in the Atlanta Metro area where she brings over 13 years of clinical experience as a physical therapist. A former international volleyball player, her career in healthcare began as an athletic trainer guiding athletes in their recovery from injury and transition back to playing at New York Institute of Technology where she also graduated with her Doctorate of Physical Therapy.
Dr. Martin has worked with thousands of patients in her career with a focus on providing holistic and comprehensive pelvic health care and began transitioning to virtual services approximately 6-7 years ago as an added benefit for clients. After noticing the immense benefit, telehealth became a mainstay in her practice and it was the foundation of JMM Health Solutions.
Dr. Martin is a mentor to other healthcare professionals both clinically and in business and is the curator of the Zero to Telehealth coaching program where she has helped hundreds of professionals implement telehealth in their practice, therapists, physicians, nurses and chiropractors. Additionally, she serves as a teaching assistant for Herman and Wallace Pelvic Floor courses and mentors clinicians in the area of pelvic health.
She has shared her expertise in many domains, including industry events such as The APTA’s Private Practice Section conference, university guest lectures, national and international talks, workshops and webinars geared towards clinicians. Dr. Martin serves as a member of the Southeastern Telehealth Resource Center (SETRC) telehealth task force since 2019, to assist in language regarding telehealth/ telemedicine as well as implementation of telehealth in a variety of medical and allied healthcare practices within the region and beyond.