#ChangeMaker: Rick Lau

This week's Change Maker is Rick Lau. He's an entrepreneur who loves healthcare and SaaS. He's the Founder Call Hero, Clinic Supplies Canada & PT Health. He helps clinic owners who are serious about scaling their healthcare business through #clinicaccelerator and is organizing the first ever Canadian Rehab Business Summit. The #ChangeMaker series features successful entrepreneurs, thought leaders and clinical leaders in healthcare.

1. What's the best continuing education course/conference you've ever taken (this can be clinical, business, webinar, live)
Entrepreneur Organization (EO) is the best thing that every happened to me. I’ve been a part of EO Vancouver for over 5 years and it’s been a great place to grow through peer-to-peer learning in various industries who face the same challenges. This is where I learned everything about scaling a business with systems, marketing & sales, and engineering culture.
2. What's your favourite book?
Good to Great by Jim Collins - I love how this book explains how to build great companies and leaders that sustain success year after year.

This book reveals 6 things that will make a company great:

1. Level 5 Leadership:
Level 1: Highly capable individual
Level 2: Contributing team member
Level 4: Competent manager
Level 5: Paradoxical blend of humility and professional will

2. First Who, Then What
Before you create a vision, strategy, structure and tactics, you must first get the right people in your organization. Collins uses the analogy of the bus - you need to get the right people in the right seats on the bus before you know where you are going to drive it.

3. Confront the Brutal Facts
Having a great vision is great, but great organizations continue to combine vision with the brutal facts of reality. Here's how to build a culture where the brutal facts that people don't like to talk about are front and centre:
  • Lead with questions, not answers
  • Engage in dialogue and debate, not coercion. Don't assume that you know everything. You don't. You'll be amazed at what you can learn by the people around you if you invite them to share and ask for their opinions
  • Conduct autopsies without blame. Every time a mistake is made, look at it and learn everything you can about it. Don't place blame. Instead, focus on what you are going to do better next time.
  • Build in red flag mechanisms that turn "information" into "information that can't be ignored"
4. The Hedgehog Concept
The fox knows many things and the hedgehog knows one big thing. Foxes pursue many things at the same time and see the world in all its complexity. Hedgehods, on the other hand, simplify a complex world into a single, organizing idea. A simple principle that unified and guides everything.

5. Culture of Discipline
You need a company of self-disciplined people who take disciplined action. People should work within the confines of a system, but people should have the freedom and flexibility to do what needs to be done.

6. Technology Accelerators
When used right, technology becomes an accelerator of momentum, not the creator of it. The Good to Great companies didn't begin their journey with a pioneering technology, for the simple reason that you can't make good technology until you know which technologies are relevant. An example - somebody has probably told you that you need to be using Twitter, YouTube, Instagram and so on. Don't be motivated by FOMO (fear of missing out). take the time to see how you can use these new technologies to achieve business results.

3. What advice would you give to your 25 year old self?
Learn how to master marketing and lead generation and create a personal brand.